Zafarii

A halal cosmetics beauty line made in Canada, and sold online.

Team

1 Creative Director
1 CEO
1 CFO
Note: As this is a newly launched start-up company, the CEO and the CFO were highly involved in the process of creating an effective brand strategy.

My role

Created assets for the website
Built the website using Shopify
Take and edit photos
Designing marketing and social media collateral

Timeframe

1 week +

1 week: building website
Ongoing: design social media and blog assets as needed

Tools

Photoshop
Illustrator
Lightroom
Shopify

Why?

Halal Cosmetics Local Makeup Values

"I've been looking for halal makeup everywhere, but it's only available in the US. I wish there was something here in Canada." - Alisah, 34 years old, Milton ON

Alisah and many Muslims want to wear makeup without compromising their values. There also seems to be a great demand, in general, for cosmetics that don't have harmful chemicals.

What's the process?

1. Research

With a limited number of halal cosmetic companies to sift through, we analysed well-known and well-branded cosmetic companies, such as MAC Cosmetics and Sephora. In this research, we were mainly looking to see how they branded themselves. including the typography, and web design.

2. Content

Since there is a lack of awareness of what halal cosmetics is, it was important for us to provide this information on our website. We decided to showcase this via logos and blogs.

We also wanted to clearly showcase our products and the value of purchasing it.

3. Build

While collecting and discussing the content for the website, the organizational structure of it became quite evident early on. I built the website using Shopify's platform.

4. Launch

Zafarii

A halal cosmetics beauty line made in Canada, and sold online.

1 Creative Director

1 CEO

1 CFO

Note: As this is a newly launched start-up company, the CEO and the CFO were highly involved in the process of creating an effective brand strategy.

Created assets for the website

Built the website using Shopify

Take and edit photos

Designing marketing and social media collateral

1 week +

1 week: building website

Ongoing: design social media and blog assets as needed

Photoshop

Illustrator

Lightroom

Shopify

Why?

​

"I've been looking for halal makeup everywhere, but it's only available in the US. I wish there was something here in Canada." - Alisah, 34 years old, Milton ON

​

Alisah and many Muslims want to wear makeup without compromising their values. There also seems to be a great demand, in general, for cosmetics that don't have harmful chemicals.

​

What's the process?

With a limited number of halal cosmetic companies to sift through, we analysed well-known and well-branded cosmetic companies, such as MAC Cosmetics and Sephora. In this research, we were mainly looking to see how they branded themselves. including the typography, and web design.

Since there is a lack of awareness of what halal cosmetics is, it was important for us to provide this information on our website. We decided to showcase this via logos and blogs.

We also wanted to clearly showcase our products and the value of purchasing it.

While collecting and discussing the content for the website, the organizational structure of it became quite evident early on. I built the website using Shopify's platform.

Upon launching the website, we also launched an Instagram account to promote the company.